What do the alteration of typical characters in Chinese TV series and the sudden rise of reality show say about the great transformation of Chinese society? How does Chinese avant-garde art, a representative of Chinses elite culture, develop following the social and economic reform? What kind of social psychology has been reflected by the burgeoning internet-based grassroots media in China? Answers all lie in this masterpiece edited by Professor Zhou Xian. Observing Chinese social transformation from the unique perspective of visual culture, the book not only portrays a complete landscape of contemporary Chinese visual culture which covers mass culture, avant-garde art, grassroots media, city image, scopic regime and visual technology, but also reveals the interrelationship between visual culture and the social and individual construction since 1970s.