Growth Drivers
by Nikolay Molchanov
Description
- positioning, marketing and launching your product,
- keeping your product in demand on the market,
- forecasting and scaling your business.
‘Growth Drivers’ is not just a book, it is a whole business scaling plan that you’ll be able to learn about and implement without pricey services of this or that consulting company. Nikolay Molchanov offers you the simple guidelines that will be translated into the financial profit in no time, for the price of a hardcover copy.
The book is divided into three sections:
- First section: quick fixes.
You will learn how to adjust the positioning of the product and get the profits here and now. - •Second section: market sustainability.
You will be able to finally get the sales funnel right, you’ll find new clients, work out your competitive edge and build the right pricing system. - Third section: scaling.
You will learn business forecasting and will get all the information about how to launch new products and bring up a successor who will take over the operational side of the business, while you continue developing it and cracking new markets.
If you are still in the dark about how to position, market and launch your products right or you are stuck in a rut and do not know how you can develop your business further, ‘Growth Drivers’ will help you sort it all and take you to a new stage of your business development and your income.
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Marketing Information
Best Business Book in by Russian Author 2020 according to PwC
Reviews
“The book helped me to recognize the absurdity of some network projects and see the alternative solutions and development strategies. Working in a multidivisional bank, I’m already thinking about the adjustments in the product and rate policies.”
Petr Fillipov, Strategy Development and Realization Manager at VTB bank
“Nikolay Molchanov always presents great ideas supported by illustrative real-life examples that can really be applicable to your own situation. My cellphone is packed with the quotes from his book that I strive to follow and stick to in my work. To get the same amount and quality of information from other books, you’ll need to peruse a dozen of them at least, like books by Robert Cialdini, you name it, while also pushing through loads of fluff and stories that go like “when I was a child on an Arizona farm”… So, ‘Growth Drivers’ is a must-read!”
Igor Sokolov
“Usually, strategy books look something like ‘The Personal MBA’ by Philip Kotler, they resemble textbooks that you have no time to process and no money to apply in real life. But ‘Growth Drivers’ is just the ticket! You learn loads of details about the product line, pricing, and psychological tips and tricks that prompt the client to buy the product. They don’t take much time or money to do, just some adjusting on the website. And then, you move on to more complex and cross-functional tasks like creating a competitive edge.”
Pavel Arsent
“A great summary of fascinating marketing research, methods and tips. The book could be three times bigger than what it is now if there was some fluff in it, but it could not be reduced. The author didn’t strive for a work of fiction, he doesn’t fool around with the reader but gives them concise and useful knowledge in a clear and easy-to-understand way.”
Igor Ryzhkov
Author Biography
Nikolay Molchanov is a famous business consultant and Eldey Consulting partner. He is also a member of the board of directors in as many as 12 companies, two of which are included into the TOP-500 Russian businesses list, according to Forbes Russia. Lots of people know Nikolay as the author of the Telegram channel called ‘Marketing Psychology’.
Eksmo Publishers
Eksmo is recognized for high standard content that comes in a variety of forms across fiction and non-fiction. We offer extensive range of titles from the most prominent and emerging Russian authors. The books by our authors are translated into many languages. We encourage everybody to discover great stories from a great country!
View all titlesBibliographic Information
- Publisher Eksmo
- Orginal LanguageRussian
- Pages223
- Publish StatusPublished
- Copyright Year2019
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