Make it simple! The pharmacy can do more than just provide medicines. In this book, two smart authors show what ideas are out there for pharmacy services and how they can be offered. This involves much more than just the pharmaceutical services that are paid for. Digitalisation makes many things possible. Optimised operational processes, broad knowledge and skills become further services that offer good opportunities for the on-site pharmacy. Here you can read about • what contemporary services are available, how they can be introduced, and what they should cost, • why telemedicine and appointment booking software can be helpful strategies, and • how pharmacies can effectively counter the mail-order trade. From the content: pharmaceutical counselling in and outside the pharmacy on health topics, prevention and medicinal products, services for specific target groups, distributing and blistering, vaccination, determination of physiological values and much more.