People are living longer, and people are developing dementia. But our consumer society, which is optimised for working silently, is helpless in the face of those who have gone mad from its midst. The burden of caring for them is borne largely by their dependants and by carers from Eastern Europe. In his extremely stirring book, Professor Thomas Klie argues that we should include people with dementia as part of our lives and recognise that it is possible to live a happy and fulfilled life even with dementia – under the right conditions. Especially in the light of societal conflicts over income distribution fuelled by the corona pandemic, Klie is convinced that the dominant culture is measured by how it treats the subject of dementia.