Teaching, Language & Reference
November 2015
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Trusted Partner
Communication studiesNovember 2015Kids and branding in a digital world
by Barrie Gunter
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.
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Trusted Partner
Humanities & Social SciencesFebruary 2018Framing referendum campaigns in the news
by Marina Dekavalla
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Trusted Partner
Humanities & Social SciencesFebruary 2018Framing referendum campaigns in the news
by Marina Dekavalla
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Trusted Partner
Humanities & Social SciencesFebruary 2018Framing referendum campaigns in the news
by Marina Dekavalla
This book discusses the framing of referendum campaigns in the news media, focusing particularly on the case of the 2014 Scottish independence referendum. Using a comprehensive content analysis of print and broadcast coverage as well as in-depth interviews with broadcast journalists and their sources during this campaign, it provides an account of how journalists construct the frames that define their coverage of contested political campaigns. It views the mediation process from the perspective of those who participate directly in it, namely journalists and political communicators. It puts forward an original theoretical model to account for frame building in the context of referendums in Western media systems, using insights from this and from other cases. The book makes an original contribution to the study of media frames during referendums and is key reading for scholars and students interested in journalism, the processes of political communication and the mediation of politics.
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Trusted Partner
Teaching, Language & ReferenceNovember 2015Kids and branding in a digital world
by Barry Gunter
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators. ;
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Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.
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Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.
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Trusted Partner
Humanities & Social SciencesOctober 2023Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
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Trusted Partner
Humanities & Social SciencesOctober 2023Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
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Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.
-
Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa 2.0 provides an important history of how two technologies - mobile calling and internet - were made available to millions of sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in sub-Saharan Africa and the ways Africans have made these technologies part of their lives, opening up a very different future. The book examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. Southwood considers how corruption in the industry is a prism through which patronage relationships in government can be understood.
-
Trusted Partner
Humanities & Social SciencesOctober 2023Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
-
Trusted Partner
Humanities & Social SciencesSeptember 2019Framing referendum campaigns in the news
by Marina Dekavalla
This book discusses the framing of referendum campaigns in the news media, focusing particularly on the case of the 2014 Scottish independence referendum. Using a comprehensive content analysis of print and broadcast coverage as well as in-depth interviews with broadcast journalists and their sources during this campaign, it provides an account of how journalists construct the frames that define their coverage of contested political campaigns. It views the mediation process from the perspective of those who participate directly in it, namely journalists and political communicators. It puts forward an original theoretical model to account for frame building in the context of referendums in Western media systems, using insights from this and from other cases. The book makes an original contribution to the study of media frames during referendums and is key reading for scholars and students interested in journalism, the processes of political communication and the mediation of politics.
