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      • AITBS Publishers India

        We are one of the leading publishers in India dealing in more than 400 titles. We are well reputed for publishing quality books mainly in Medical, Nursing, Pharmacy, Dentistry, Dictionaries, Management, Economics, Mathematics, Engineering and English Literature. We have published many good books authored by learned and eminent Indian authors. We sell and purchase reprint rights. Our aim is to publish good books, useful for students, colleges, professional institutes and public libraries.

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      • Trusted Partner
        Literature & Literary Studies
        June 2023

        The politics of male friendship in contemporary American fiction

        by Michael Kalisch

        How might our friendships shape our politics? This book examines how contemporary American fiction has rediscovered the concept of civic friendship and revived a long tradition of imagining male friendship as interlinked with the promises and paradoxes of democracy in the United States. Bringing into dialogue the work of a wide range of authors - including Philip Roth, Paul Auster, Michael Chabon, Jonathan Lethem, Dinaw Mengestu, and Teju Cole - this innovative study advances a compelling new account of the political and intellectual fabric of the American novel today.

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        Humanities & Social Sciences
        February 2017

        Servants of the empire

        The Irish in Punjab 1881–1921

        by Patrick O'Leary, Andrew Thompson, John M. MacKenzie

        Punjab, 'the pride of British India', attracted the cream of the Indian Civil Service, many of the most influential of whom were Irish. Some of these men, along with Irish viceroys, were inspired by their Irish backgrounds to ensure security of tenure for the Punjabi peasant, besides developing vast irrigation schemes which resulted in the province becoming India's most affluent. But similar inspiration contributed to the severity of measures taken against Indian nationalist dissent, culminating in the Amritsar massacre which so catastrophically transformed politics on the sub-continent. Setting the experiences of Irish public servants in Punjab in the context of the Irish diaspora and of linked agrarian problems in Ireland and India, this book descrides the beneficial effects the Irish had on the prosperity of India's most volatile province. Alongside the baleful contribution of some towards a growing Indian antipathy towards British rule. Links are established between policies pursued by Irishmen of the Victorian era and current happenings on the Pakistan-Afghan border and in Punjab.

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        Humanities & Social Sciences
        September 2025

        China as context

        Anthropology, post-globalisation and the neglect of China

        by Di Wu, Andrea E. Pia, Ed Pulford

        Decades-old calls to promote the significance of China for anthropological theory and the social sciences more generally ring more urgently today given China's importance to social, political and economic life globally. Yet Chinese-grounded ideas remain marginal to the discipline, and scholarly discussions retain a sense of China as an 'Other' apart from the 'real' world, and thus unsuitable or generating widely applicable theoretical ideas. Inspired by East Asian postcolonial scholarship, this volume tackles this unsettling situation head-on, arguing that without taking China seriously as a powerful agent, a locus of knowledge production, and a new discursive topos of an emerging post-global imaginary, anthropologists and other social scientists may fail to adequately analyse the global present and make sense of both the material and immaterial forces that animate it, wherever and however they work. Amid the end of Western globalisation and shifting anthropological understandings of relations between ethnography and theory, we show how 'China' must be understood as the ordinary 'context' for anthropological research practices worldwide.

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        Humanities & Social Sciences
        July 2016

        The American bomb in Britain

        by Ken Young

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        Humanities & Social Sciences
        March 2017

        Silk and empire

        by Brenda King

        In this book, Brenda M. King challenges the notion that Britain always exploited its empire. Creativity, innovation and entrepreneurship were all part of the Anglo-Indian silk trade and were nurtured in the era of empire through mutually beneficial collaboration. The trade operated within and without the empire, according to its own dictates and prospered in the face of increasing competition from China and Japan. King presents a new picture of the trade, where the strong links between Indian designs, the English silk industry and prominent members of the English the arts and crafts movement led to the production of beautiful and luxurious textiles. Lavishly illustrated, this book will be of interest to those interested in the relationship between the British Empire and the Indian subcontinent, as well as by historians of textiles and fashion.

      • Trusted Partner
        Literature & Literary Studies
        July 2022

        Nordic Gothic

        by Maria Holmgren Troy, Johan Hõglund, Yvonne Leffler, Sofia Wijkmark

        Nordic Gothic traces Gothic fiction in the Nordic region from its beginnings in the nineteenth century, with a main focus on the development of Gothic from the 1990s onwards in literature, film, TV and new media. The volume gives an overview of Nordic Gothic fiction in relation to transnational developments and provides a number of case studies and in-depth analyses of individual narratives. It creates an understanding of this under-researched cultural phenomenon by showing how the narratives make visible cultural anxieties haunting the Nordic countries, their welfare systems, identities and ideologies. Nordic Gothic examines how figures from Nordic folklore function as metaphorical expressions of Gothic themes and Nordic settings are explored from perspectives such as ecocriticism and postcolonialism. The book will be of interest to researchers and post- and- undergraduate students in various fields within the Humanities.

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        Humanities & Social Sciences
        March 2017

        The language of empire

        Myths and metaphors of popular imperialism, 1880-1918

        by Robert Macdonald

        The debate about the Empire dealt in idealism and morality, and both sides employed the language of feeling, and frequently argued their case in dramatic terms. This book opposes two sides of the Empire, first, as it was presented to the public in Britain, and second, as it was experienced or imagined by its subjects abroad. British imperialism was nurtured by such upper middle-class institutions as the public schools, the wardrooms and officers' messes, and the conservative press. The attitudes of 1916 can best be recovered through a reconstruction of a poetics of popular imperialism. The case-study of Rhodesia demonstrates the almost instant application of myth and sign to a contemporary imperial crisis. Rudyard Kipling was acknowledged throughout the English-speaking world not only as a wonderful teller of stories but as the 'singer of Greater Britain', or, as 'the Laureate of Empire'. In the last two decades of the nineteenth century, the Empire gained a beachhead in the classroom, particularly in the coupling of geography and history. The Island Story underlined that stories of heroic soldiers and 'fights for the flag' were easier for teachers to present to children than lessons in morality, or abstractions about liberty and responsible government. The Education Act of 1870 had created a need for standard readers in schools; readers designed to teach boys and girls to be useful citizens. The Indian Mutiny was the supreme test of the imperial conscience, a measure of the morality of the 'master-nation'.

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        The Arts
        January 2019

        Spanish cinema 1973–2010

        Auteurism, politics, landscape and memory

        by Maria M. Delgado, Robin Fiddian

        This collection offers a new lens through which to examine Spain's cinema production following the isolation imposed by the Franco regime. The seventeen key films analysed in the volume span a period of 35 years that have been crucial in the development of Spain, Spanish democracy and Spanish cinema. They encompass different genres (horror, thriller, melodrama, social realism, documentary), both popular (Los abrazos rotos/Broken Embraces, Vicky Cristina Barcelona) and more select art house fare (En la ciudad de Sylvia/In the City of Sylvia, El espíritu de la colmena/Spirit of the Beehive) and are made in English (as both first and second language), Basque, Castilian, Catalan and French. Offering an expanded understanding of 'national' cinemas, the volume explores key works by Guillermo del Toro and Lucrecia Martel alongside an examination of the ways in which established auteurs (Almodóvar, José Garci, Carlos Saura) and younger generations of filmmakers (Cesc Gay, Amenábar, Bollaín) have harnessed cinematic language towards a commentary on the nation-state. The result is a bold new study of the ways in which film has created new prisms that have determined how Spain is positioned in the global marketplace.

      • Trusted Partner
        Humanities & Social Sciences
        March 2017

        Jute and empire

        by Andrew Thompson, John M. MacKenzie, Gordon Stewart

        Dundee had an interesting role to play in the jute trade, but the main player in the story of jute was Calcutta. This book follows the relationship of jute to empire, and discusses the rivalry between the Scottish and Indian cities from the 1840s to the 1950s and reveals the architecture of jute's place in the British Empire. The book adopts significant fresh approaches to imperial history, and explores the economic and cultural landscapes of the British Empire. Jute had been grown, spun and woven in Bengal for centuries before it made its appearance as a factory-manufactured product in world markets in the late 1830s. The book discusses the profits made in Calcutta during the rise of jute between the 1880s and 1920s; the profits reached extraordinary levels during and after World War I. The Calcutta jute industry entered a crisis period even before it was pummelled by the depression of the 1930s. The looming crisis stemmed from the potential of the Calcutta mills to outproduce world demand many times over. The St Andrew's Day rituals in Calcutta, begun three years before the founding of the Indian Jute Mills Association. The ceremonial occasion helps the reader to understand what the jute wallahs meant when they said they were in Calcutta for 'the greater glory of Scotland'. The book sheds some light on the contentious issues surrounding the problematic, if ever-intriguing, phenomenon of British Empire. The jute wallahs were inextricably bound up in the cultural self-images generated by British imperial ideology.

      • Trusted Partner
        2023

        German for Pharmaceutical Practice

        Communicate, research, present

        by Nadine Yvonne Sprecher, Annette Thomas, Annegret Lehmann and Anke Schichte. In collaboration with Christiane Schneider

        In the pharmacy, the staff communicate with customers, colleagues, the medical profession, sales representatives and nursing home staff. Pharmacy employees produce written information based on well-chosen sources and represent the pharmacy to the outside world through presentations, on social media, or with the help of flyers, posters and other promotional materials. All this presupposes the confident use of language, and is best trained in advance. Part A of this work provides assistance for the most diverse communicative requirements in the pharmacy. A short theoretical explanation is always followed by several tasks so that you can immediately put what you have learned into practice and try it out. The „Brief overview of grammar and language knowledge“ boxes point out linguistic stumbling blocks. Those who are not yet sure of the technical terms can make themselves fit in Part B. Here one learns how to conduct a good counselling interview according to the BAC guideline. Extensive lists of technical terms and their explanations suitable for everyday use – all arranged according to organ systems – contain the most important vocabulary for everyday pharmacy work. A totally practical German lesson!

      • Trusted Partner
        Humanities & Social Sciences
        March 2017

        New frontiers

        Imperialism's new communities in East Asia, 1842–1953

        by Robert Bickers, Christian Henriot

        In the new world order mapped out by Japanese and Western imperialism in East Asia after the mid-nineteenth century opium wars, communities of merchants and settlers took root in China and Korea. New identities were constructed, new modes of collaboration formed and new boundaries between the indigenous and foreign communities were literally and figuratively established. Newly available in paperback, this pioneering and comparative study of Western and Japanese imperialism examines European, American and Japanese communities in China and Korea, and challenges received notions of agency and collaboration by also looking at the roles in China of British and Japanese colonial subjects from Korea, Taiwan and India, and at Chinese Christians and White Russian refugees. This volume will be of interest to students and scholars of the history and anthropology of imperialism, colonialism's culture and East Asian history, as well as contemporary Asian affairs.

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        Humanities & Social Sciences
        June 2025

        The Germans in India

        Elite European migrants in the British Empire

        by Panikos Panayi

        Based on years of research in libraries and archives in England, Germany, India and Switzerland, this book offers a new interpretation of global migration from the early nineteenth until the early twentieth century. Rather than focusing upon the mass transatlantic migration or the movement of Britons towards British colonies, it examines the elite German migrants who progressed to India, especially missionaries, scholars and scientists, businessmen and travellers. The story told here questions, for the first time, the concept of Europeans in India. Previous scholarship has ignored any national variations in the presence of white people in India, viewing them either as part of a ruling elite or, more recently, white subalterns. The German elites undermine these conceptions. They developed into distinct groups before 1914, especially in the missionary compound, but faced marginalisation and expulsion during the First World War.

      • Trusted Partner
        Humanities & Social Sciences
        November 2017

        Indian foreign policy

        by Harsh Pant

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