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      • Mark Allen Group

        The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites.

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      • Marshall Cavendish

        Topical, authentic and high quality books under the Marshall Cavendish Editions imprint provide general interest content that informs, entertains and engages readers.

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      • Trusted Partner
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

      • Trusted Partner
        February 2012

        I come with this So....oong

        Eine Musikgeschichte

        by Mart, Sofi

      • Trusted Partner
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

      • Trusted Partner
        1993

        Gebrauch der Sinne

        Eine kunstpädagogische Praxis. (Kulturen und Ideen)

        by Selle, Gert

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        Fiction
        August 2019

        Atme!

        by Merchant, Judith

      • Trusted Partner
        September 2015

        Rapunzelgrab

        Kriminalroman

        by Merchant, Judith

      • Trusted Partner
        June 2012

        Loreley singt nicht mehr

        Kriminalroman

        by Merchant, Judith

      • Trusted Partner
        January 1993

        Nirvana

        by Black, Suzi

      • Trusted Partner
        September 2021

        Schweig!

        by Merchant, Judith

      • Trusted Partner
        December 2023

        Zero Days

        by Ruth Ware

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