Provided with a remarkable collection, Mercure de France follows an exacting editorial policy: French and foreign literature, poetry, history, anthologies... Awarded many times, the publishing house is associated with prestigious names: Romain Gary, Colette, Ionesco , André Gide, André du Bouchet, Henri Michaux, Adonis, Yves Bonnefoy, Andréï Makine, Gilles Leroy, Anne Serre, Gwenaëlle Aubry, Julian Barnes...
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Mercis Publishing bv is the publisher and world-wide rights holder for Dick Bruna’s books, including Miffy. Mercis Publishing has published the Dutch version of the Dick Bruna books since 1995 and coordinates the publication of all Dick Bruna books in other countries. Dick Bruna’s books have been translated into more than 50 languages. The list includes picture books, board books, bath books, novelty books and colouring & activity titles.
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Courteous Exchanges explores the significant overlap between Edmund Spenser's Faerie Queene and Shakespeare's plays, showing how both facilitate the critique of Renaissance aristocratic identity. Moving from a consideration of Castiglione's Book of the Courtier as a text that encouraged reader engagement, the book offers new readings of Shakespeare's plays in conjunction with Spenser. It pairs Love's Labour's Lost, Much Ado About Nothing, The Merchant of Venice, and The Winter's Tale with The Faerie Queene in order to explore how topics such as education, gender, religion, race, and aristocratic identity are offered up to reader and audience interpretation.
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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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This book explores the changing role of trade unions as products of, and agents for, democracy. Despite conventionally being portrayed as politically marginalised and in terminal decline, trade unions continue to represent a significant component of society within most industrialised countries and have demonstrated a capacity for revival and renewal in the face of difficult corcumstances. It brings together a distinguished panel of leading and emerging scholars in the field, and provides a critical assessment of the current role of trade unions in society, their capacity to impact on state policies in such a manner as to ensure greater accountability and fairness, and the nature and extent of internal representative democracy within the labour movement. This volume will be of interest to students and academics in industrial relations, critical management studies, political studies and sociology. ;
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The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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This volume proposes new insights into the uses of classical mythology by Shakespeare and his contemporaries, focusing on interweaving processes in early modern appropriations of myth. Its 11 essays show how early modern writing intertwines diverse myths and plays with variant versions of individual myths that derive from multiple classical sources, as well as medieval, Tudor and early modern retellings and translations. Works discussed include poems and plays by William Shakespeare, Christopher Marlowe and others. Essays concentrate on specific plays including The Merchant of Venice and Dido Queen of Carthage, tracing interactions between myths, chronicles, the Bible and contemporary genres. Mythological figures are considered to demonstrate how the weaving together of sources deconstructs gendered representations. New meanings emerge from these readings, which open up methodological perspectives on multi-textuality, artistic appropriation and cultural hybridity.
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Available for the first time in paperback, this book explores the role of trade unions as products of, and agents for, democracy. The crisis facing established democratic institutions in the advanced societies has been widely noted. In response, there has been increasing interest in the role of civil society actors, ranging from established socio-political collectives to new grassroots organisations. On the one hand, conventional wisdom holds that organised labour in the advanced societies has remained locked in a cycle of political marginalisation and decline. On the other hand, unions continue to represent a significant component of society within most industrialised countries. Indeed, in many cases, they have demonstrated a capacity for effective renewal and for co-ordinating their efforts with other civil society actors as part and parcel of the current groudswell of public opinion against the neo-liberal orthodoxy. The book brings together a distinguished panel of leading and emerging scholars in the field, and provides a critical assessment of the current role of unions in society, their capacity to impact on state policies in such a manner as to ensure greater accountability and fairness, and the nature and extent of internal representative democracy within the labour movement. This volume will be of interest to students and academics in the fields of industrial relations, critical management studies, political studies and sociology, as well as trade union and community activists.
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