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Digiboo Verlag
The independent Swiss publishing house Digiboo is specialized in current topics in art, culture, "Zeitfragen" and history. Biographies complete the portfolio.
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Humanities & Social SciencesMay 2021Doing digital history
by Jonathan Blaney, Jane Winters, Sarah Milligan, Martin Steer
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Humanities & Social SciencesMay 2005Political marketing
A comparative perspective
by Darren Lilleker, Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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Political partiesMay 2005Political marketing
A comparative perspective
by Edited by Darren Lilleker and Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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January 2023Diagnosis Digital Disaster
Can the healthcare system still be saved?
by Peter Schaar
— Ways out of the digital disaster — For healthcare professionals and informed patients Modern information technologies can and should contribute to improving the quality and transparency of medical care and making healthcare more economical – and all for the benefit and well-being of patients. Well, that would be the noble approach. All the talk about health insurance cards, telematics infrastructure and electronic patient files stirs up emotions. Peter Schaar, long-standing Federal Data Protection Commissioner, brings light to the dark data and health thicket. Why are innovations in the healthcare sector met with great scepticism by many stakeholders? How can we speed up the development and implementation of meaningful ITsupported solutions? What role does the narrow, small-scale regulatory framework play – not only, but also in data protection?
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Humanities & Social SciencesJune 2004The political marketing revolution
Transforming the government of the UK
by Jennifer Lees-Marshment
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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Political partiesAugust 2008Political marketing and British political parties (2nd Edition)
by Jennifer Lees-Marshment
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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Humanities & Social SciencesJune 2026
The construction of public opinion in a digital age
by Catherine Happer
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The ArtsMay 2024Adaptation and resilience in the performing arts
The pandemic and beyond
by Pascale Aebischer, Rachael Nicholas
This book offers insights into some of the digital innovations, structural adaptations and analogue solutions that enabled live performance in the UK to survive through the COVID-19 pandemic. It provides evidence of values-led policies and practices that have improved the wellbeing of the creative workforce and have increased access to live performance. Through sections that address digital innovations, workforce resilience and programming live performances outdoors and in community settings, this book provides practical insights into the challenges live performance faced during the pandemic. It shows how, in order to survive, individuals and companies within the sector drew on the creativity and resourcefulness of its workforce, and on new and existing networks. In these accounts, the pandemic functioned as catalyst for technological innovations, stock-taking regarding exploitative industry structures, and a re-valuing of the role of live performance for community-building.
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PsychologyIntegrating Digital Tools Into Children’s Mental Health Care
by Deborah J. Jones, Margaret T. Anton
How to use digital tools in children’smental healthcare according to the latestevidence• Expert authors examine theevidence-base• Provides hands-on exercises forselecting digital tools• Includes downloadable handoutsand formsPractitioners need to know the evidencebehind using digital mentalhealth approaches and tools, includingtelemental health visits. This accessiblebook provides that help, as the authorsguide the reader through the rationale,options, and strategies forincorporating digital tools into children’smental healthcare drawing ontheir extensive knowledge of both currentresearch and clinical practice.
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Humanities & Social SciencesMay 2005
Political marketing
by Edited by Darren Lilleker and Jennifer Lees-Marshment
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January 2006Dunkelkammer digital
Vom Datei-Management zum optimalen Fotodruck
by Evans, Duncan / Deutsch Schossig, Matthias
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Humanities & Social SciencesAugust 2024
The machinic city
Media, performance and participation
by Marcos P. Dias
As human and machine agency become increasingly intermingled and digital media is overlaid onto the urban landscape, The machinic city argues that performance art can help us to understand contemporary urban living. Dias analyses interventions from performance artists such as Blast Theory, Rafael Lozano-Hemmer and Rimini Protokoll, which draw from a rich history of avant-garde art movements to create spaces for deliberation and reflection on urban life, and speculation on its future. While cities are increasingly controlled by autonomous processes mediated by technical machines, Dias analyses the performative potential of the aesthetic machine, as it assembles with media, capitalist, human and urban machines. The aesthetic machine of performance art in urban space is examined through its different components - design, city and technology actants. This unveils the unpredictable nature and emerging potential of performance art as it unfolds in the machinic city.
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MedicineDigitalization in the Care and Healthcare Sector
by Michael Klösch
This reference book offers a classification of common areasof digitalization in the care and healthcare sector. The authorssummarize international experience based on studiesand focus on care with relevant examples. The book takes aninterdisciplinary approach and shows how digital networkingcan improve the interaction. The authors present strategiesfor increasing the acceptance of technology in thehealthcare sector.
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Humanities & Social SciencesMarch 2026Black socialities
Urban resistance and the struggle beyond recognition in Paris
by Vanessa Eileen Thompson
From author: This is a cutting-edge exploration of black urban politics in Parisian racialized working class and working poor districts, the formation of abolition geography, and the possibilities of new forms of political blackness. In Black Socialities. Urban resistance and the struggle beyond recognition in Paris, Vanessa E. Thompson argues that black urban politics in the French banlieues are multi-racial and spatially grounded towards abolition. Based on a close engagement with urban black activist practices against racial imagery in the city, policing and state racism, and housing insecurity, she shows how radical anti-racism goes beyond struggles for recognition and unfolds alongside new formations of political blackness that is based on urban conviviality. This form of black politics has much to teach us in this current conjuncture of liberal anti-racism and state recognition politics.
