Mark Allen Group
The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites.
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Martini Maria Cristina | MMC Edizioni
MMC EDIZIONI is a publishing house based in Rome.Born in 2001 as a generalist, along the time it has specialized almost exclusively in non-fiction, dedicated in particular (but not only) to the city of Rome.The main series, called "A walk with history" offers an alternative vision of the city through the historical reconnaissance and analysis of some of its urban furnishings that are not taken into consideration such as small fountains, clocks, inscriptions, sacred shrines, plaques. This series stands out for a particular graphic style and for the abundance of photographs, specially made for these books.Other series on Rome are instead dedicated to in-depth studies on specific historical and customs themes, or on the mysterious aspects of the city that also reveal its dark side.In the MMC catalogue are other non-fiction books on topics such as Music, Interculture, Anthropology and a series of stories for children encouraging solidarity, non-violence and respect for the environment
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Promoted Content
Political partiesMay 2005Political marketing
A comparative perspective
by Edited by Darren Lilleker and Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Humanities & Social SciencesMay 2005Political marketing
A comparative perspective
by Darren Lilleker, Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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Humanities & Social SciencesJune 2004The political marketing revolution
Transforming the government of the UK
by Jennifer Lees-Marshment
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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Political partiesAugust 2008Political marketing and British political parties (2nd Edition)
by Jennifer Lees-Marshment
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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February 2012Der Sound des Lebens
Musikgeschichten
by Pohl, Heike; Mart, Sofi; Kistenbrügger, Kai; Denzing, Dörte; Züllig, Tonja
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Humanities & Social SciencesMay 2005Political marketing
by Edited by Darren Lilleker and Jennifer Lees-Marshment
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