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Humanities & Social SciencesMay 2005Political marketing
A comparative perspective
by Darren Lilleker, Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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Promoted Content
Political partiesMay 2005Political marketing
A comparative perspective
by Edited by Darren Lilleker and Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Trusted Partner
Humanities & Social SciencesJune 2004The political marketing revolution
Transforming the government of the UK
by Jennifer Lees-Marshment
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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Business, Economics & LawMarch 2024Markets and power in digital capitalism
by Philipp Staab
Today's global capitalism runs through digital networks. Its leaders are internet giants such as Google, Apple, Amazon and Tencent. Their technologies are ubiquitous: we carry high-performance computers around in our pockets, manage our lives in the cloud and display them on social media. They have also literally privatised the market, transforming capitalism in the process. Philipp Staab takes us on a virtual tour of modern digital capitalism. He shows how digital surveillance and evaluation practices have proliferated throughout the economy, exacerbating social inequality in the process. What is specific to digital capitalism, Staab argues, is the emergence of 'proprietary markets'. In the past the focus was on producing things and selling them at a profit. Today the meta-platforms extract their profits by owning the market itself.
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Trusted Partner
Political partiesAugust 2008Political marketing and British political parties (2nd Edition)
by Jennifer Lees-Marshment
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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Health & Personal DevelopmentMay 2016How to Deal with Anxiety and Panic
by Michael Rufer, Heike Alsleben, Angela Weiss
Are you or a loved one suffering from anxiety and panic and you are wondering what you can do? To whom you can turn? What the options for treatment are? And how relatives can help? This self-help book gives affected people and their relatives: • clear and comprehensive information based on up-to-date research findings • concrete self-help strategies and exercises with worksheets • descriptions of recognized treatment methods • instructions on coping with stress and using relaxation techniques • detailed answers to frequently asked questions • a helpful list of useful contacts and websites • an idea of how mindfulness can be incorporated. The authors have first-hand knowledge of these problems from their extensive experience of counseling and treating people with anxiety disorders and their relatives. This book summarizes their knowledge in clear and comprehensible form. It is ideal both for self-help and to complement ongoing treatment. Target Group: affected people and their relatives and friends; psychologists, therapists, doctors, counseling centers.
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Humanities & Social SciencesOctober 2021The EU and crisis response
by Roger Mac Ginty, Sandra Pogodda, Oliver P. Richmond
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Business, Economics & LawFebruary 2025
The political economy of Turkey’s integration to Europe
Uneven development and hegemony
by Elif Uzgören
This book examines Turkey's integration with Europe within structural dynamics of globalisation from a critical political economy perspective. Critical approaches have been sidelined within European Studies. Turkish enlargement is not an exemption. The analyses are based on original data generated by 109 interviews conducted in 2010, 2017 and 2023 with five categories of actors: representatives of capital and labour, political parties, state officials, and struggles around ecology, patriarchy and migration. It argues that the pro-membership was hegemonic in the 2000s which was contested by two rival class strategies, Ha-vet and neo-mercantilism. In the 2010s, pro-membership is no longer hegemonic within rising critical tone of social forces supporting rival class strategies. Unevenness of Turkey's trajectory of integration to Europe is likely to be consolidated through market integration and management of migration through transactional approach.
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Humanities & Social SciencesJuly 2025European Union health policy
Markets, integration and modes of governance
by Eleanor Brooks
The first book-length analysis of EU health policy since the COVID-19 pandemic, encompassing the creation of the European Health Union and the Recovery and Resilience Facility, this volume offers a timely and accessible analysis of the EU's health policy, institutions and governance. Focusing on the EU's health objectives and how they are pursued, it offers a detailed overview of the development of EU health policy, and five in-depth case studies of specific policy fields. The book will appeal to academic and policy audiences interested in the EU's health objectives and how it pursues them.
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Humanities & Social SciencesMay 2005
Political marketing
by Edited by Darren Lilleker and Jennifer Lees-Marshment
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Humanities & Social SciencesNovember 2004The management of the British economy, 1945–2001
by Nicholas Woodward, Martin Hargreaves
Since 1945 British governments have played an active role in managing the economy in the interests of securing high employment, economic growth and low inflation with their approach evolving in response to changing economic circumstances, intellectual shifts and past policy failures. This book provides an overview of economic management, particularly financial management, and addresses how it has changed and why it has not always been successful. It examines the actual policies that were introduced, the problems that various governments faced in implementing them and how the approach to policy-making changed. It also examines the main phases of economic policy-making and the conduct of policy-making, as there is a widespread consensus that until recently short-run economic management could have been more successful than it was. Clearly and authoritatively written, it will be of particular benefit to students of economics, politics and contemporary history, although it will appeal to anyone with an interest in economic affairs. ;
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March 2010Wer zuletzt lacht, denkt zu langsam
Heute schon antworten, was Ihnen morgen erst einfällt
by Korf, Sascha / Herausgegeben von hb management Heidrun Buchmaier
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Humanities & Social SciencesOctober 2023
Towards a just Europe
A theory of distributive justice for the European Union
by João Labareda
This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities
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Humanities & Social SciencesNovember 2006The marketing of political parties
by Edited by Darren Lilleker, Nigel Jackson and Richard Scullion
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Trusted Partner
Humanities & Social SciencesNovember 2006
The marketing of political parties
by Darren Lilleker, Nigel Jackson, Richard Scullion
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Business, Economics & LawSeptember 2004Trade unions and democracy
Strategies and perspectives
by Mark Harcourt, Geoffrey Wood
This book explores the changing role of trade unions as products of, and agents for, democracy. Despite conventionally being portrayed as politically marginalised and in terminal decline, trade unions continue to represent a significant component of society within most industrialised countries and have demonstrated a capacity for revival and renewal in the face of difficult corcumstances. It brings together a distinguished panel of leading and emerging scholars in the field, and provides a critical assessment of the current role of trade unions in society, their capacity to impact on state policies in such a manner as to ensure greater accountability and fairness, and the nature and extent of internal representative democracy within the labour movement. This volume will be of interest to students and academics in industrial relations, critical management studies, political studies and sociology. ;
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Humanities & Social SciencesApril 2020The British political elite and Europe, 1959-1984
A higher loyalty
by Bob Nicholls
This book offers an original interpretation of Britain's relationship with Europe over a 25 year period: 1959-84 and advances the argument that the current problems over EU membership resulted from much earlier political machinations. This evidence based account of the seminal period analyses the applications for EEC membership, the 1975 referendum, and the role of the press. Was the British public misled over the true aims of the European project? How significant was the role of the press in changing public opinion from anti, to pro Common Market membership? Why, after over 40 years since Britain became a member of the European community, does the issue continue to deeply divide not only the political elite, but also the British public? These, and other pertinent questions are answered in this timely book on a subject that remains topical and highly controversial.
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Humanities & Social SciencesOctober 2020The European Union and its eastern neighbourhood
Europeanisation and its twenty-first-century contradictions
by Mike Mannin, Paul Flenley
This volume is timely in that it explores key issues which are currently at the forefront of the EU's relations with its eastern neighbours. It considers the impact of a more assertive Russia, the significance of Turkey, the limitations of the Eastern Partnership with Belarus and Moldova, the position of a Ukraine in crisis and pulled between Russia and the EU, security and democracy in the South Caucasus. It looks at the contested nature of European identity in areas such as the Balkans. In addition it looks at ways in which the EU's interests and values can be tested in sectors such as trade and migration. The interplay between values, identity and interests and their effect on the interpretation of europeanisation between the EU and its neighbours is a core theme of the volume.
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Biography & True StoriesFebruary 2024Revolutionary lives of the Red and Black Atlantic since 1917
by David Featherstone, Christian Høgsbjerg, Alan Rice
Revolutionary lives of the Red and Black Atlantic brings to light the life histories of a wide range of radical figures whose political activity in relation to the black liberation struggle was profoundly shaped by the global impact and legacy of the Russian Revolution of October 1917. The volume introduces new perspectives on the intellectual trajectories of well-known figures and critical activists including C. L. R. James, Paul Robeson, Walter Rodney and Grace P. Campbell. This biographical approach brings a vivid and distinctive lens to bear on how racialised social and political worlds were negotiated and experienced by these revolutionary figures, and on historic black radical engagements with left political movements, in the wake of the Russian Revolution.
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Humanities & Social SciencesJuly 2013Diversity management in Spain
New dimensions, new challenges
by Ricard Zapata-Barrero
In the current European dilemma as to whether to increase diversity policies or move towards an assimilationist policy, it is difficult to know what the Spanish approach is. This book argues that Spain represents a context of "multiple diversity", where two frameworks interact: an old, unresolved one, arising from democratic transition, and a new one due to immigration. This explains the Spanish practical approach, where the recent past plays the role of an iron cage, limiting institutional innovation and change. The author proposes a heuristic model, to better understand the "Spanish laboratory of diversities". In order to go through these steps, the author analyses three case studies, coming from the political/social agenda: education, workplace, and political rights. At the end, the reader will have an empirically informed and theoretically founded overview on how Spain is managing diversity. This book is timely for a wide range of academic and professional readers. ;
