Gen Z
For Decision-Makers
by Annahita Esmailzadeh, Yael Meier, Stephanie Birkner, Jo Dietrich, Julius De Gruyter, Hauke Schwiezer (Ed.)
Description
Zooming into the Future
Nearly a third of all human beings alive now are “Zoomers”—members of Generation Z—and they are ready to make our society fit for the future if only we let them. Those aged between 10 and 25 are weighed down by anxiety for the future of our planet and by the highest ever rate of mental illness. Yet they are also more connected and tech-savvy than any generation before. They are the first true digital natives. Businesses in particular find themselves asking: What makes Gen Z tick? And what is the best way to work with them? The editors of this book have brought both perspectives together. The result is a visionary book for decision-makers, rich in real-life case studies by and about a young generation and its (potential) roles in society, politics, and business.
- • The potential of Gen Z, the digitally networked future of our society
- • Strategies for more innovation and sustainability in the world of work
- • A firework of future visions, personal insights, and pointers
- • Authors with strong networks and a combined 500,000 followers on LinkedIn
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Rights Information
World Rights
Rights sold to China
Marketing Information
Visionary business book for decision-makers in companies, associations and politics.
Author Biography
Annahita Esmailzadeh, Head of Customer Success Microsoft, formerly Head of Innovation SAP Lab Munich. Yaël Meier, 21 years old, founder and executive of Zeam, the leading agency for communication with Gen Z. Dr. Stephanie Birkner, holder of Germany’s first professorship for female entrepreneurship (University Oldenburg) and CEO of ZUKUNFT.Unternehmen. Jo Dietrich, co-founder of Zeam. One of Forbes magazine’s 30 under 30. Julius de Gruyter founded the mobbing app Exclamo before graduating from high school and, during the pandemic, the site krisenchat.de. Hauke Schwiezer, co-founder and executive of Startup Teens and co-editor of the bestselling book Zukunftsrepublik
Campus Verlag GmbH
Founded in 1975 Campus Verlag is one of the most successful, independent German publishers of business books, general non-fiction and academic titles. Campus’ non-fiction titles contribute to the debate on economy, current affairs, history and society. Campus is e.g. the home of authors like Malcolm Gladwell, Michael Lewis, Ian Morris, Jeremy Rifkin, and Paul Krugman. The general list is completed by self-help books for personal development. Here, Campus built a number of German authors who became international bestsellers, e.g. Tiki Küstenmacher with “Simplify your life”, Lothar J. Seiwert or Marco von Münchhausen. Its business titles cover two areas: On one hand general titles on management, strategy, sales & marketing, human resources, on the other hand practical books for professional and career development. Among its most eminent authors you find the winner of the Nobel price for economy Robert J. Shiller, Stephen R. Covey, Peter Drucker and two of Germany’s best-known management authors: Reinhard K. Sprenger and Fredmund Malik. The academic list mostly focuses on sociology and history presenting the latest research findings and providing critical analysis. At Campus Verlag, our publishing program is as diverse as society itself. Our books receive great public attention due to its diverse program which is committed to furthering social change and thinking outside the box.
View all titlesBibliographic Information
- Publisher Campus
- Publication Date August 2022
- Orginal LanguageGerman
- ISBN/Identifier 9783593516264
- Pages176
- Publish StatusPublished
- Original Language TitleGen Z
- Copyright Year2022
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