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      • Trusted Partner
        Kids and branding in a digital world
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

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      • Trusted Partner
        Kids and branding in a digital world
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

        More
      • Trusted Partner
        Kids and branding in a digital world
        Teaching, Language & Reference
        November 2015

        Kids and branding in a digital world

        by Barry Gunter

        This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators. ;

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      • Trusted Partner
        Kids and branding in a digital world
        Communication studies
        November 2015

        Kids and branding in a digital world

        by Barrie Gunter

        This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

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      • Trusted Partner
        Mathematics for economists
        Mathematics
        September 2015

        Mathematics for economists

        An introductory textbook (new edition)

        by Malcolm Pemberton, Nicholas Rau

        This book is a self-contained treatment of all the mathematics needed by undergraduate and masters-level students of economics. Building up gently from a very low level, the authors provide a clear, systematic coverage of calculus and matrix algebra. The second half of the book gives a thorough account of probability, optimisation and dynamics. The final two chapters are an introduction to the rigorous mathematical analysis used in graduate-level economics. The emphasis throughout is on intuitive argument and problem-solving. All methods are illustrated by examples, exercises and problems selected from central areas of modern economic analysis. The book's careful arrangement in short chapters enables it to be used in a variety of course formats for students with or without prior knowledge of calculus, for reference and for self-study. This new fourth edition includes two chapters on probability theory, providing the essential mathematical background for upper-level courses on economic theory, econometrics and finance. Answers to all exercises and complete solutions to all problems are available online from a regularly updated website.

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      • Trusted Partner
        Ferranti. A history
        Business, Economics & Law
        May 2013

        Ferranti. A history

        Volume 3: Management, mergers and fraud 1987–1993

        by John F. Wilson

        This study of Ferranti in its last six years of a long history provides a detailed exposition of the British and American businessmen who combined to terminate one of the UK's leading defence electronics firms. Involving action in the Middle East, South Africa and Pakistan, as well as the UK and USA, this highlights the precarious nature of international arms trading. ;

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      • Trusted Partner
        Karl Polanyi
        Business strategy
        October 2014

        Karl Polanyi

        New perspectives on the place of the economy in society

        by Edited by Mark Harvey, Ronnie Ramlogan and Sally Randles

        The work of Karl Polanyi has gained in influence in recent years to become a point of reference to a wide range of leading authors in the fields of economics, politics, sociology and social policy. Newly available in paperback, this volume is a combination of reflections on, and assessment of, the nature of Polanyi's contribution and new strands of work, both theoretical and empirical, that has been inspired by Polanyi's insights. It gathers together the key contributions to the first ever workshop on the work of Karl Polanyi held in the United Kingdom. Several of the contributions develop Polanyian ideas in relation to contemporary capitalism. However, in a critical spirit, other contributions in the volume substantially transform his concept 'instituted economic process' in considering a broad range of contemporary socio-economic change: markets for mobile telephony, call centre operations and European labour markets.

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      • Trusted Partner
        Finance and accounting for business
        Business, Economics & Law
        March 2017

        Finance and accounting for business

        A new insight, third edition

        by Bob Ryan, Nicholas Collett

        Finance and accounting for business is a self-contained treatment of all the of the accounting and finance needed for students to be able to work effectively at the highest levels within business. It is written in a readily accessible and easily understood style covering three key areas: financial accounting, including the analysis and forecasting of accounting information; management accounting; and corporate finance. The focus is on the interpretation and analysis of accounting and financial information and is especially relevant for courses in either accounting, finance and financial management. It is replete with examples drawn from the practical world of business and draws on the authors' extensive experience of the problems of the senior manager. The style is designed to make the subject easily accessible even for the student who finds numbers and analysis challenging. A suite of teaching materials is available for download including tips and templates to help establish a new course of study.

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      • Trusted Partner
        Fashionability
        Business, Economics & Law
        November 2017

        Fashionability

        Abraham Moon and the creation of British cloth for the global market

        by Regina Lee Blaszczyk

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      • Trusted Partner
        Making work more equal
        Humanities & Social Sciences
        September 2017

        Making work more equal

        A new labour market segmentation approach

        by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

        This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

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      • Trusted Partner
        Making work more equal
        Humanities & Social Sciences
        September 2017

        Making work more equal

        A new labour market segmentation approach

        by Damian Grimshaw, Colette Fagan, Gail Hebson, Isabel Tavora

        This book presents new theories and international empirical evidence on the state of work and employment around the world. Changes in production systems, economic conditions and regulatory conditions are posing new questions about the growing use by employers of precarious forms of work, the contradictory approaches of governments towards employment and social policy, and the ability of trade unions to improve the distribution of decent employment conditions. The book proposes a 'new labour market segmentation approach' for the investigation of issues of job quality, employment inequalities, and precarious work. This approach is distinctive in seeking to place the changing international patterns and experiences of labour market inequalities in the wider context of shifting gender relations, regulatory regimes and production structures.

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      • Trusted Partner
        Finance and accounting for business
        Business & management
        February 2017

        Finance and accounting for business

        A new insight, third edition

        by Bob Ryan, Nicholas Collett

        This is a self-contained treatment of all the of the accounting and finance needed for students to be able to work effectively at the highest levels within business. It is written in a readily accessible style, covering three key areas: financial accounting, including the analysis and forecasting of accounting information; management accounting; and corporate finance. The focus is on the interpretation and analysis of accounting and financial information and is especially relevant for courses in either accounting, finance and financial management. The book is filled with examples taken from the practical world of business and draws on the authors' extensive experience of the problems of the senior manager. The style is designed to make the subject easily accessible even for the student who finds numbers and analysis challenging. A suite of teaching materials is available for download including tips and templates to help establish a new course of study.

        More
      • Trusted Partner
        The factory in a garden
        The Arts
        February 2017

        The factory in a garden

        A history of corporate landscapes from the industrial to the digital age

        by Helena Chance, Christopher Breward

        When we think about Victorian factories, 'Dark Satanic Mills' might spring to mind - images of blackened buildings and exhausted, exploited workers struggling in unhealthy and ungodly conditions. But for some employees this image was far from the truth, and this is the subject of 'The Factory in a Garden' which traces the history of a factory gardens movement from its late-eighteenth century beginnings in Britain to its twenty-first century equivalent in Google's vegetable gardens at their headquarters in California. The book is the first study of its kind examining the development of parks, gardens, and outdoor leisure facilities for factories in Britain and America as a model for the reshaping of the corporate environment in the twenty-first century. This is also the first book to give a comprehensive account of the contribution of gardens, gardening and recreation to the history of responsible capitalism and ethical working practices.

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      • Trusted Partner
        The factory in a garden
        The Arts
        February 2017

        The factory in a garden

        A history of corporate landscapes from the industrial to the digital age

        by Helena Chance, Christopher Breward

        When we think about Victorian factories, 'Dark Satanic Mills' might spring to mind - images of blackened buildings and exhausted, exploited workers struggling in unhealthy and ungodly conditions. But for some employees this image was far from the truth, and this is the subject of 'The Factory in a Garden' which traces the history of a factory gardens movement from its late-eighteenth century beginnings in Britain to its twenty-first century equivalent in Google's vegetable gardens at their headquarters in California. The book is the first study of its kind examining the development of parks, gardens, and outdoor leisure facilities for factories in Britain and America as a model for the reshaping of the corporate environment in the twenty-first century. This is also the first book to give a comprehensive account of the contribution of gardens, gardening and recreation to the history of responsible capitalism and ethical working practices.

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      • Trusted Partner
        Negotiation and Persuasion
        Business, Economics & Law
        August 2013

        Negotiation and Persuasion

        The Science and Art of Winning Cooperative Partners

        by Marco Behrmann

        This book is a clear and compact guide on how to succeed by means of goal-oriented negotiation and cooperative persuasion. Readers learn models to understand and describe what takes place during negotiations, while numerous figures, charts, and checklists clearly summarize effective strategies for analyzing context, processes, competencies, and the impact of our own behavior. Real-life case examples vividly illustrate the specific measures individuals and teams can take to systematically improve their powers of persuasion and bargaining strength. The book also describes a modern approach to raising negotiation competencies as part of personnel development, making it suitable for use in training courses as well as for anyone who wants to be a more persuasive and successful negotiator.   Target Group: For work and organizational psychologists, HR professionals, coaches, management trainers and trainees.

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      • Trusted Partner
        Erfolgsfaktor Künstliche Intelligenz
        Business, Economics & Law
        August 2020

        Erfolgsfaktor Künstliche Intelligenz

        KI in der Unternehmenspraxis: Potenziale erkennen – Entscheidungen treffen

        by Cole, Tim

        An absolute must for all those who do not want to be replaced by robots themselves! Does artificial intelligence give superpowers? Once used, everything is good? Probably not. But the potential it holds is huge. Properly understood and applied, AI can provide a significant competitive advantage and increase productivity enormously. Recognizing potential - correctly assessing limits and risks From one of the most renowned experts and pioneers of the digital world With concrete practical tips and many examples Understandable even without prior knowledge

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      • Trusted Partner
        Design Thinking Navigator
        Business, Economics & Law
        October 2020

        Design Thinking Navigator

        Kartenset zur kreativen Projektarbeit

        by Mayer, Lena; Osann, Isabell; Szymanski, Caroline; Taheri, Mana

        Design Thinking: Solve problems together, user-centered and iterative, develop innovations and have fun doing so! - Practical cards for innovation project work with change of perspective- Consistently customer-oriented and iterative- Targeted use of the maps in project planning and implementation with Design Thinking- Pragmatic, compact and wonderfully descriptive- Suitable for the most diverse questions or problems- With folding poster for targeted use of maps in project planning and decorative at the workplace- From the authors "Design Thinking Quick Start

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      • Trusted Partner
        Der 5S-Navigator
        Business, Economics & Law
        November 2020

        Der 5S-Navigator

        69+ Karten zur Optimierung der Arbeitsumgebung

        by Ohnesorge, Doris; Kroslid, Dag; Pohl, Johannes

        Optimize work areas with 5S and avoid waste! 69 cards for direct use in workshops Discover potential together and put it into practice Minimize search times, improve quality, avoid errors, reduce inventories, motivate employees, inspire customers with simple means Can be used as a starting point for the introduction of Lean Management Includes current topics such as agility, industry 4.0, sustainability, occupational safety and crisis management

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