Business, Economics & Law
Description
This is the story of an imaginary aspiring artist named Mary, eager to break free from the monotony of a job she despises. Mary holds the position of an in-house creative director in a clothing company, seemingly making a great living. However, her work lacks creativity, leaving her in a state of misery. The only creative time she manages is the hours dedicated to creating illustrations in the evening, often overshadowed by other responsibilities or events in her life and work. Fed up with the persistent misery and the feeling that she’s not living the life she envisioned, Mary encounters one of her idols—The Artist, a lettering artist with an impeccable career in Europe. The story unfolds as The Artist imparts wisdom to Mary, guiding her from amateur to pro and teaching her how to build a business around her creative skills.
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Author Biography
Martina Flor is an award-winning lettering artist, author, and educator. Original from Buenos
Aires, Argentina, in 2010 she relocates to Berlin and launches her studio, specializing in lettering and custom typography. Over the past thirteen years, Martina has collaborated with clients like Adobe, Mercedes Benz, and Penguin Random House, delivered numerous talks at design conferences—including a TEDx talk—and published influential books such as The Golden Secrets of Lettering and The Big Leap.
Martina’s unique approach to teaching and lettering design has empowered tens of thousands
of graphic designers, illustrators, and aspiring artists to master hand lettering and build successful careers. Her books, courses, tools, and coaching have reached over 100,000 people worldwide. She also hosts the podcast Open Studio, dedicated to helping creatives build fulfilling careers doing what they love.
Editorial GG, SL
View all titlesBibliographic Information
- Publisher Editorial Gustavo Gili
- Publication Date May 2025
- Orginal LanguageSpanish
- ISBN/Identifier 9788425235931
- Publication Country or regionSpain
- FormatPaperback
- Primary Price 19.90 EUR
- Pages112
- ReadershipGeneral
- Publish StatusPublished
- Original Language Title¡Hazlo!
- Edition1
- Copyright Year2025
- Dimensions215x140 mm
- Illustrationcolor
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