Toubkal
Toubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
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Tourism, Hospitality & Leisure
Textbooks, research and professional titles in Tourism, Hospitality and Leisure
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Promoted Content
Political partiesMay 2005Political marketing
A comparative perspective
by Edited by Darren Lilleker and Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.
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Humanities & Social SciencesMay 2005Political marketing
A comparative perspective
by Darren Lilleker, Jennifer Lees-Marshment
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;
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Humanities & Social SciencesJune 2004The political marketing revolution
Transforming the government of the UK
by Jennifer Lees-Marshment
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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Political partiesAugust 2008Political marketing and British political parties (2nd Edition)
by Jennifer Lees-Marshment
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
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Humanities & Social SciencesMay 2005Political marketing
by Edited by Darren Lilleker and Jennifer Lees-Marshment
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Humanities & Social SciencesApril 2011Working-class organisations and popular tourism, 1840–1970
by Susan Barton
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Humanities & Social SciencesApril 2011
Working-class organisations and popular tourism, 1840–1970
by Susan Barton, Jeffrey Richards
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Humanities & Social SciencesFebruary 2011Holiday camps in twentieth-century Britain
Packaging pleasure
by Sandra Trudgen Dawson, Jeffrey Richards
This book is the story of two holiday camp chains established in the 1930s that provided thousands with packaged pleasure. Warner and Butlin's commercial camps emerged at the intersection of cultural shifts that politicised working-class leisure and consumption. Entertainment fostered in the post-war camps provided a forum for popular pleasure that reinforced the idea of a 'national' culture grown from the common experience of war. Butlin and Warner, the big commercial chains of the 50s and 60s, are enmeshed in our social and cultural history. Dawson uncovers the significance of the holiday camps to the political, economic, social, and cultural history of twentieth-century Britain, drawing on an impressive variety of sources, from government documents to trade journals, advertising, photographs, oral histories, literature, films and songs. This unique volume will be of interest to academics and specialists of British social history, popular culture and tourism studies whilst remaining accessible to enthusiasts. ;
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Humanities & Social SciencesOctober 2023
Towards a just Europe
A theory of distributive justice for the European Union
by João Labareda
This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities
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Humanities & Social SciencesNovember 2006The marketing of political parties
by Edited by Darren Lilleker, Nigel Jackson and Richard Scullion
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Humanities & Social SciencesNovember 2006
The marketing of political parties
by Darren Lilleker, Nigel Jackson, Richard Scullion
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Humanities & Social SciencesApril 2020The British political elite and Europe, 1959-1984
A higher loyalty
by Bob Nicholls
This book offers an original interpretation of Britain's relationship with Europe over a 25 year period: 1959-84 and advances the argument that the current problems over EU membership resulted from much earlier political machinations. This evidence based account of the seminal period analyses the applications for EEC membership, the 1975 referendum, and the role of the press. Was the British public misled over the true aims of the European project? How significant was the role of the press in changing public opinion from anti, to pro Common Market membership? Why, after over 40 years since Britain became a member of the European community, does the issue continue to deeply divide not only the political elite, but also the British public? These, and other pertinent questions are answered in this timely book on a subject that remains topical and highly controversial.
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Humanities & Social SciencesOctober 2020The European Union and its eastern neighbourhood
Europeanisation and its twenty-first-century contradictions
by Mike Mannin, Paul Flenley
This volume is timely in that it explores key issues which are currently at the forefront of the EU's relations with its eastern neighbours. It considers the impact of a more assertive Russia, the significance of Turkey, the limitations of the Eastern Partnership with Belarus and Moldova, the position of a Ukraine in crisis and pulled between Russia and the EU, security and democracy in the South Caucasus. It looks at the contested nature of European identity in areas such as the Balkans. In addition it looks at ways in which the EU's interests and values can be tested in sectors such as trade and migration. The interplay between values, identity and interests and their effect on the interpretation of europeanisation between the EU and its neighbours is a core theme of the volume.
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Biography & True StoriesFebruary 2024Revolutionary lives of the Red and Black Atlantic since 1917
by David Featherstone, Christian Høgsbjerg, Alan Rice
Revolutionary lives of the Red and Black Atlantic brings to light the life histories of a wide range of radical figures whose political activity in relation to the black liberation struggle was profoundly shaped by the global impact and legacy of the Russian Revolution of October 1917. The volume introduces new perspectives on the intellectual trajectories of well-known figures and critical activists including C. L. R. James, Paul Robeson, Walter Rodney and Grace P. Campbell. This biographical approach brings a vivid and distinctive lens to bear on how racialised social and political worlds were negotiated and experienced by these revolutionary figures, and on historic black radical engagements with left political movements, in the wake of the Russian Revolution.
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Children's & YAJune 2020Das Herz der Zeit: Die vergessenen Geschichten
The Heart of Time: The Forgotten Stories
by Peetz, Monika
Everything is lost. Lena’s enemies have taken over the invisible city and launched a witch hunt for time travellers. Together with Bobbie, Lena takes refuge in the future and tries desperately to find other rebels. The near future is already very different compared to her present life: in 2031 climate change is undeniable and people pay by using implanted memory chips, which is frightening enough. Then her chronometer picks up a faint signal – from Dante. Lena can hardly wait to see him again. But can she be sure the signal is genuine? Things take a dark turn when she is visited by a group of time tourists; in a distant future, time travel is big business. But no one seems to care about the chaos and damage this kind of tourism can cause – or even that it could destroy humanity itself. For Lena, everything is on the line: the existence of the invisible city, the fate of humanity’s forgotten stories – and even her love for Dante. 12+ years The finale of this enthralling fantasy trilogy. English sample translation available!
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Business, Economics & LawMarch 2024Markets and power in digital capitalism
by Philipp Staab
Today's global capitalism runs through digital networks. Its leaders are internet giants such as Google, Apple, Amazon and Tencent. Their technologies are ubiquitous: we carry high-performance computers around in our pockets, manage our lives in the cloud and display them on social media. They have also literally privatised the market, transforming capitalism in the process. Philipp Staab takes us on a virtual tour of modern digital capitalism. He shows how digital surveillance and evaluation practices have proliferated throughout the economy, exacerbating social inequality in the process. What is specific to digital capitalism, Staab argues, is the emergence of 'proprietary markets'. In the past the focus was on producing things and selling them at a profit. Today the meta-platforms extract their profits by owning the market itself.
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Humanities & Social SciencesAugust 2021The Red and the Black
The Russian Revolution and the Black Atlantic
by David Featherstone, Christian Høgsbjerg
The Russian Revolution of 1917 was not just a world-historical event in its own right, but also struck powerful blows against racism and imperialism, and so inspired many black radicals internationally. This edited collection explores the implications of the creation of the Soviet Union and the Communist International for black and colonial liberation struggles across the African diaspora. It examines the critical intellectual influence of Marxism and Bolshevism on the current of revolutionary 'black internationalism' and analyses how 'Red October' was viewed within the contested articulations of different struggles against racism and colonialism. Challenging European-centred understandings of the Russian Revolution and the global left, The Red and the Black offers new insights on the relations between Communism, various lefts and anti-colonialisms across the Black Atlantic - including Garveyism and various other strands of Pan-Africanism. The volume makes a major and original intellectual contribution by making the relations between the Russian Revolution and the Black Atlantic central to debates on questions relating to racism, resistance and social change.
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Literature & Literary StudiesMarch 2000Three Renaissance Travel Plays
by Paul Edmondson, Tony Parr, Martin White
This volume brings together three little-known plays that convey vividly the fascination in early seventeenth-century England with travel and exploration.. Three dramas of wandering and adventure which explore the great diversity of responses in the period to the lures of tourism and colonial expansion and to challenges posed by the encounter with exotic places and peoples.. Intellectually distinguished edition now available in paperback for the first time.. This collection presents modernised texts with an extensive commentary and a full introduction to set the plays in their historical and cultural context. ;
