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      • Optima Communications

        Lisa Bjerke is the owner and director of Optima Communications. Optima Communications provides customized assessments, coaching, training, and workshops to meet the unique communication needs of each individual, group or organization. Training is facilitated onsite in the workplace or virtually. Lisa has a Master’s degree in Speech-Language Pathology. She is a corporate communication coach working with clients to enhance communication skills. These skills include: active listening, clear verbal expression, emotional intelligence, cultural diversity and communication, and managing difficult conversations.  Lisa is a communication and professionalism coach with the University of Calgary’s Cumming School of Medicine and Post Graduate Medical Education Program. Lisa is a recognized expert in accent assessment and training. She is the author of Accent on Canadian English: a pronunciation program for speakers of English as a second language™, Accent on Canadian English™ e-book, Accent on Clear English™ International e-book and the Accent on Canadian English Pronunciation Assessment Kit™. She is also the creator of the Accent on Clear English™ eCourse  https://acetraining.online

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      • Vogel Communications Group

        We accompany our end customers (engineers and / or technicians) as knowledge partners in their professional challenges, show the current state of knowledge and open up new perspectives for them

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      • Trusted Partner
        Alchimie einer Mordnacht
        October 2018

        Alchimie einer Mordnacht

        Ein historischer Kriminalroman

        by Black, Benjamin / Übersetzer Link, Elke

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      • Trusted Partner
        Towards a just Europe
        Humanities & Social Sciences
        October 2023

        Towards a just Europe

        A theory of distributive justice for the European Union

        by João Labareda

        This highly original book constitutes one of the first attempts to examine the problem of distributive justice in the European Union in a systematic manner. João Labareda argues that the set of shared political institutions at EU level, including the European Parliament and the Court of Justice of the EU, generate democratic duties of redistribution among EU citizens. Furthermore, the economic structure of the EU, comprising a common market, a common currency and a free-movement area, triggers duties of reciprocity among member states. The responsibilities to fulfil these duties, Labareda argues, should be shared by the local, national and supranational levels of government. Not only should the EU act as a safety net to the national welfare systems, applying the principle of subsidiarity, but common market and Eurozone regulations should balance their efficiency targets with fair cooperation terms. The concrete policy proposals presented in this book include a threshold of basic goods for all EU citizens, an EU labour code, a minimum EU corporate tax rate and an EU fund for competitiveness. Labarada argues that his proposals match the political culture of the member states, are economically feasible, can be translated into functioning institutions and policies and are consistent with the limited degree of social solidarity in Europe. This book is a major contribution to the understanding of what a just Europe would look like and what it might take to get us there. This book is relevant to United Nations Sustainable Development Goal 10, Reduced inequalities

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      • Trusted Partner
        Political marketing
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

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      • Trusted Partner
        Political marketing
        Political parties
        May 2005

        Political marketing

        A comparative perspective

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.

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      • Trusted Partner
        The British political elite and Europe, 1959-1984
        Humanities & Social Sciences
        April 2020

        The British political elite and Europe, 1959-1984

        A higher loyalty

        by Bob Nicholls

        This book offers an original interpretation of Britain's relationship with Europe over a 25 year period: 1959-84 and advances the argument that the current problems over EU membership resulted from much earlier political machinations. This evidence based account of the seminal period analyses the applications for EEC membership, the 1975 referendum, and the role of the press. Was the British public misled over the true aims of the European project? How significant was the role of the press in changing public opinion from anti, to pro Common Market membership? Why, after over 40 years since Britain became a member of the European community, does the issue continue to deeply divide not only the political elite, but also the British public? These, and other pertinent questions are answered in this timely book on a subject that remains topical and highly controversial.

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      • Trusted Partner
        The political economy of Turkey’s integration to Europe
        Business, Economics & Law
        February 2025

        The political economy of Turkey’s integration to Europe

        Uneven development and hegemony

        by Elif Uzgören

        This book examines Turkey's integration with Europe within structural dynamics of globalisation from a critical political economy perspective. Critical approaches have been sidelined within European Studies. Turkish enlargement is not an exemption. The analyses are based on original data generated by 109 interviews conducted in 2010, 2017 and 2023 with five categories of actors: representatives of capital and labour, political parties, state officials, and struggles around ecology, patriarchy and migration. It argues that the pro-membership was hegemonic in the 2000s which was contested by two rival class strategies, Ha-vet and neo-mercantilism. In the 2010s, pro-membership is no longer hegemonic within rising critical tone of social forces supporting rival class strategies. Unevenness of Turkey's trajectory of integration to Europe is likely to be consolidated through market integration and management of migration through transactional approach.

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      • Trusted Partner
        The European Union and its eastern neighbourhood
        Humanities & Social Sciences
        October 2020

        The European Union and its eastern neighbourhood

        Europeanisation and its twenty-first-century contradictions

        by Mike Mannin, Paul Flenley

        This volume is timely in that it explores key issues which are currently at the forefront of the EU's relations with its eastern neighbours. It considers the impact of a more assertive Russia, the significance of Turkey, the limitations of the Eastern Partnership with Belarus and Moldova, the position of a Ukraine in crisis and pulled between Russia and the EU, security and democracy in the South Caucasus. It looks at the contested nature of European identity in areas such as the Balkans. In addition it looks at ways in which the EU's interests and values can be tested in sectors such as trade and migration. The interplay between values, identity and interests and their effect on the interpretation of europeanisation between the EU and its neighbours is a core theme of the volume.

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      • Trusted Partner
        Ireland and the European Union
        Humanities & Social Sciences
        October 2021

        Ireland and the European Union

        Economic, political and social crises

        by Michael Holmes, Kathryn Simpson, Dimitris Papadimitriou, Kathryn Simpson, Paul Tobin

        This book examines how Ireland's relationship with the EU was affected by a succession of crises in both the Republic of Ireland and Northern Ireland. The financial crisis, the Brexit crisis and the migration crisis were not of equal significance on the island of Ireland. The financial crisis was a huge issue for the Republic but not Northern Ireland, Brexit had a major impact in both polities, the migration and populism issues were less controversial, while foreign policy challenges had a minimal impact. The book provides a summary of the main features of each of the crises to be considered, from both the EU and the Irish perspective. Ireland and the European Union is the first volume of its kind to provide a comprehensive analysis on British-Irish relations in the context of Brexit. It assesses the Withdrawal Agreement and Protocol on Ireland/Northern Ireland, the devolution settlement and the 1998 Agreement, as well as the European dimension to Northern Ireland's peace process. The contributors explore a number of policy areas that are central to the understanding of each of the crises and the impact of each for Ireland. Chapters examine issues such as security, migration and taxation as well as protest politics, political parties, the media, public opinion and the economic impact of each of these crises on Ireland's relationship with the EU.

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      • Trusted Partner
        Popular protest in late-medieval Europe
        Literature & Literary Studies
        January 2013

        Popular protest in late-medieval Europe

        Italy, France and Flanders

        by Samuel Kline Cohn

        The documents in this stimulating volume span from 1245 to 1424 but focus on the 'contagion of rebellion' from 1355 to 1382 that followed in the wake of the plague. They comprise a diversity of sources and cover a variety of forms of popular protest in different social, political and economic settings. Their authors range across a wide political and intellectual horizon and include revolutionaries, the artistocracy, merchants and representatives from the church. They tell gripping and often gruesome stories of personal and collective violence, anguish, anger, terror, bravery, and foolishness. Of over 200 documents presented here, most have been translated into English for the first time, providing students and scholars with a new opportunity to compare social movements across Europe over two centuries, allowing a re-evaluation of pre-industrial revolts, the Black Death and its consequences for political culture and action. This book will be essential reading for those seeking to better understand popular attitudes and protest in medieval Europe.

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      • Trusted Partner
        Towards a just Europe
        Humanities & Social Sciences
        January 2021

        Towards a just Europe

        by João Labareda, Paul Tobin, Dimitris Papadimitriou, Kathryn Simpson

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      • Trusted Partner
        Crisis and change in European Union foreign policy
        Humanities & Social Sciences
        January 2025

        Crisis and change in European Union foreign policy

        by Nikki Ikani

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      • Trusted Partner
        The EU and crisis response
        Humanities & Social Sciences
        October 2021

        The EU and crisis response

        by Roger Mac Ginty, Sandra Pogodda, Oliver P. Richmond

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      • Trusted Partner
        The European Union after Brexit
        Humanities & Social Sciences
        April 2020

        The European Union after Brexit

        by Scott L. Greer, Janet Laible, Mark Vail, Greg Fuller, Michelle Egan, Virginia Guiraudon, Antoine Vauchez, Dorothee Bohle, Holly Jarman, Federiga Bindi

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      • Trusted Partner
        The political marketing revolution
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

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      • Trusted Partner
        Latin America–European Union relations in the twenty-first century
        Humanities & Social Sciences
        March 2022

        Latin America–European Union relations in the twenty-first century

        by Arantza Gomez Arana, María J. García

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      • Trusted Partner
        Public information films
        The Arts
        July 2024

        Public information films

        British government film units, 1928–52

        by Alan Harding

        In the years after the First World War the British government had to adapt its communication policy to connect with the new mass electorate. This book examines the government's own Film Units and their slow development of the Public Information Film. By reviewing the entire film catalogue produced by the Empire Marketing Board, the General Post Office and Crown Film Units, particular themes are identified which not only reflect the demands of the Units' sponsors but also the anxieties and concerns of the 1930s and 1940s. The impact of the films is explored through the contemporary reaction of the audiences to them. By the time the Crown Film Unit was closed in 1952 a style of Public Information Film had been developed and continued into the 1970s.

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      • Trusted Partner
        The British political elite and Europe 1959-1984
        Humanities & Social Sciences
        January 2019

        The British political elite and Europe 1959-1984

        by Bob Nicholls

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      • Trusted Partner
        Defending Eastern Europe
        Humanities & Social Sciences
        May 2023

        Defending Eastern Europe

        by Jacek Lubecki, James W. Peterson

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